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Why A/B testing for mobile messaging is a must
Brendan O'Kane is CEO of OtherLevels By Brendan O’Kane Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading...
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Analyzing Big Data for customer insight
Brendan O'Kane is CEO of OtherLevels By Brendan O’Kane Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there...
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